What is "Apéritif à la Française World Experience - A lifestyle in itself?"
The aims of this international event, created and implemented every year since 2004 by Sopexa and backed by the French Ministry of Agriculture, Food and Forestry, are simple: to recreate a certain French lifestyle for international audiences, raise awareness of the sheer diversity of French products, while conveying a modern, qualitative image and allow visitors to experience a first-hand taste of authentic French conviviality.
In 2017, consumers, professionals and opinion leaders will gather to discover and share the french lifestyle around the world.
2018, an experience to live, taste and wonder
The Apéritif à la française is not only an amazing multi-sensory celebration to experience and savour, but also to watch and wonder, under the spell of Daniela Jeremijevic’s magical photograph created for the event.
The photographer Daniela Jeremijevic has been selected for her poetic, witty, artistic vision, and totally original treatment of subjects related to the world of gastronomy, tableware and wines and spirits. « Gastronomik, recettes toquées » earned impressive media coverage both in France and abroad.
So what's on the menu?
Across 5 capital cities, celebrations revolve around impactful event parties, food and wine tastings, competitions, French Happy Hour in bars and restaurants, locally organised apéritifs, ...