The Apéritif à la Française World Experience 2016 hit the road : French-style conviviality was celebrated in Japan, Canada, Denmark, Dubai and Hong Kong from may to November.
The thirteen edition of Apéritif à la française seduced consumers from those 5 countries with private parties, exclusive activities, concerts but also, and obviously, with a multitude of french products to discover or taste again. All in all the event gathered half a million participants around the world, as usual in a convivial atmosphere, based on discoveries and exchanges between cultures. It was also a windfall for the 150 partners that contributed to the success of the 2016's edition.
Jocelyne Fouassier - France's Image Director
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