Launched In 2004 by SOPEXA, the international marketing agency specialising in food, wine & lifestyle, the Apéritif à la française celebration is backed by the French Ministry of Agriculture, Food and Forestry.
Over the course of these 10 years, 158 apéritifs à la française were celebrated 35 countries and 80 cities, bringing together thousands of participants and many partner brands from the food, wines & spirits, restaurants, tableware and lifestyle sectors, as well as trade associations, regional authorities and retailers.
Over the years, more than 3,200 articles (press and web) have reported on the highlights of the Apéritif à la française event and promoted its partners.
A huge success with every target audience:
Industry professionals - A fantastic opportunity for companies to enhance the visibility and international awareness of their brands and quality products.
Consumers – A perfect occasion to discover French gastronomy in on-trend, stylish, yet simple settings.