In 2016, the Japanese were invited to celebrate the French art de vivre. Various events were organized throughout Japan, and the center of the festivities was held in Tokyo from 20 to 22 May. Japanese consumers discovered different French products on the sponsors' stands, and took advantage of the numerous animations for 3 days.
"Ile de France" took advantage of this gathering to launch its brand in Japan. For this occasion an exclusive evening was organized, extending the experience of the Apéritif à la Française. The guests were immersed in the brand's universe with a 1920s-themed evening. The 156 participants could benefit of Ile de France cheese appetizer menu and mini-concerts from the group 3 Swing Paradox .
For those who could not attend the evening, "Ile de France" had recreated an Art Deco Café opened for two days in which visitors could taste "Ile de France" cheeses.
Building on its success in 2015, the Garçons race was making its big comeback in the streets of Daikanyama, with 43 participants taking part in the exercise this year. Visitors were also able to test pétanque, a french traditional aperitif's sport, with a field in partnership with the Wines of Languedoc. 311 Tokyoites immersed themselves in French culture and traditions.
2016's partners :
Ile de France, CIVL, Renault, Pernod Ricard, Lejay, Café Royal, Champagne Bauget Jouette, Kronenbourg, Henaff, Pasquier, Lesieur, Edmond Fallot, Alsace Wine club, Le Cordon Bleu, Pierre Oteiza, Solia, Jean Sales, SVA Jean Rozé, Gatine Viandes, JPA
2016's edition in figures :
- 25 000 visitors
- 19 partners
- 316 media coverage
The year in pictures