Sao Paulo 2015
3rd edition of « Apéritif à la Française » in Sao Paulo - from 13th to 23rd September 2015 !
In 2015, the 3rd edition of «Apéritif à la française » in São Paulo was delighted to announce 2 new major partners Evian and Grey Goose, and a new format offering even more visibility to brands and the chance for consumers to discover (or rediscover) French aperitif products. For this edition, the Apéritif à la Française of Sao Paulo had the honor of welcoming the Consul General of France in Sao Paulo, Damien Loras.
From 17th to 20th September, «Apéritif à la française » took place in the brand new complex – PIKNIK – in Sao Paolo. For the 4 days of the event, visitors strolled through the different mood zones enjoying the tasty offerings from the food trucks and tasting booths, and buying other delicious food and drinks for their home consumption.