Montreal 2016

July 2016

This year Apéritif à la Française renewed itself by asssociating with 2 major festivals in Québec : Le festival d'été in Quebec and the Piknic Electronik in Montréal.


Piknic Electronik, an electronic music event that pairs hedonism with a sense of discovery, took place in Montreal for the whole summer of 2016. Partners were showcased every sundays for 20 weeks, with an audience of some 100,000 consumers. Millennials, young professionals and families gathered at Parc Jean-Drapeau to take advantage of the exclusive wines, sparkling and spirits at the Apéritif à la Française bar.


For the second year in a row, Apéritif à la Française partnered up with the Festival d’été de Québec, one of the largest musical event in Canada. During the Festival’s 11 days, the VIP lounge, which welcomes over 800 people per night, was exclusively an Apéritif à la Française bar and offered our partners’ wines and spirits.

Thanks to these two major partnerships, Apéritif à la Française ensured significant sales volumes and major visibility to its partners with over 110 000 consumers and French wine & spirits lovers in the two most influential markets in Québec, Montreal and Quebec City.


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2016 in figures :
  • 8 partners
  • 110 000 visitors
  • 5 media coverage
  • + 1 million impressions


>> >Learn more about the 2015's edition


Claire Jourden


The year in pictures