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This year marked the begin of a new era for Apéritif à la française, after 10 years of success, the very popular summer event was replaced by a new formula of Aperos de quartier (French Happy Hours). In total, 4 aperos de quartier were held over the month of july in Montreal and for the first time in Quebec.
Aperos de quartiers, presented by Hennessy offered delicious moments in restaurants, bars and terasses of Montreal and Quebec. Those event opened to the public gave the occasion to canadian consumers to discover the french lifestyle in a festive and convivial atmosphere.
Each event offered its share of surprises and discoveries! Delicious cocktails, wine, bubbles, products of the french terroir... and much more!
The 4 Aperos took place from 6pm to 8:30pm:
- July 2nd, Terrasse Renoir (Sofitel - Montreal City Center)
- July 9th, Boudoir Lounge (St-Roch, Quebec)
- July 16th, Voro (Mile-End)
- July 30th, Pandore
2014’s edition partners at Montreal & Quebec:
Co-presenter: Hennessy & France Bon Appétit
Or partners: Saint Rémy, Louis Roche (Blanquette de Limoux), Paul Mas, Pineau des Charentes
Partenaires GOLD: Cointreau, Chambord
Bronze partners: 1664, Ricard, Paul Mas, Albert Bichot
The year in pictures