In 2014, Apéritif à la française invited you in a tour of Italy through French flavors. The program included a launch event in Milan on septembre 24th, in « La Terrazza di Via Palestro » for the Italian press, Apéritif partners, bloggers and local importers.
This event was followed by other “neighborhood aperitifs” in main Italian cities.
These French Happy Hours in bars, restaurants and wine shops will give consumers the opportunity to discover or rediscover French products in a convivial setting.
Partners of 2014's edition in Milan :
Délifrance, Entremont, La noix de Grenoble, Valrhona, Atout France, Le Centre des Monuments Nationaux
The year in pictures