Dubai 2016

November 2016

The Third Edition of Apéritif à la française in Dubai was held on 19 November 2016 at the Westin Mina Seyahi.

 

In an outdoor space twice as large as in previous years and under a radiant sun, foodies of all nationalities were invited to share a friendly moment under the label of French gastronomy.

The participating brands were able to present their products in a fully personalized event, and the possibility this year to organize customed "FoodieChallenges" tand create a link with their consumers. Its relaxed and authentic atmosphere make the Aperitif à la Française a unique event, not to be missed on the Dubai culinary scene!

Food truck apf dubai 2016

Numerous activities were organized and all ages were invited to participate: Children could play on the Kids Corner organized by Decathlon, and the older ones were challenged with the Garçons de café race. Photobooths, caricaturists, mimésis, Human French flag and a concert also punctuate the day. Every hour visitors could participate in foodies challenges organized by partner brands:

  • Maille : mustards blind taste
  • Perrier : cocktail creation challenge
  • Paysan Breton : pancakes flip competition
  • PaysanBreton: whipped creme competition
Apf Dubai 2016
 
But to be sure not to miss any souvenirs from the 2016's edition and be completely transported in the atmosphere don't miss the aftermovie :

 

2016 in figures :
  • 25 partners
  • 4 500 visitors (50% francophones, 50% foreign)
  • 65 media coverage (including 59 e.média)
  • 700 000 indirect contacts ( + 1,2 millions with TV5 documentary)

 

>> Discover 2015's edition of Apéritif à la Française in Dubai

 

Contact

Edwina Salvatori
edwina.salvatori@sopexa.com

The year in pictures