Copenhague 2014

June 2014



The market: More than 20 000 participants

At the heart of « Torvehallerne », Copenhagen’s culinary center, visitors got the opportunity to taste samples in exchange for tokens, and buy products directly on the stands. Under the big marquee, the stands will be hosted by importers and distributors of French products and some of the stands will be designed as themed bars.

Visitors can also partake in a picnic in a convivial outdoor area, enjoying the entertainment offered.

A French week in restaurants: 2 800 menus sold

A french week in 28 restaurants of Copenhagen, during which the restaurants were offering a special menu of 3 dishes highlighting our sponsor's products : Crémant d'Alsace wines and Président cheeses.

A promotional week in Holte Vinlager wine shops: 5 000 consumers
On June 21th and 22th, consumers were invited to taste various apéritifs in the 18 shops of Holte Vinlager in Copenhagen region.



Copenhague 2014


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Partners of 2014's edition in Copenhagen :

CIVA, Lactalis: fromages Président, Holte Vinlager (Joseph Cattin, Chateau Caladroy, Les Costières De Pomerols, Mathez, Le Comptoir des Flandres), La France Shop (Brasserie Du Mont Blanc, La Mortuacienne, Chocolaterie Abtey, Mastrad, Pillivuyt, Le Creuset, Favols, Saint Dalfour, Maison Escudier, Champiland, Conserverie du Languedoc, Terre d’Oc), Sydfranske Vine (Champagne Bruno Michel , Domaine Jorel, Domaine Singla), Elitevin (Domaine La Barbotaine, Les Vignerons du Mount Ventoux, Domaine du Pourra, Château de Chaintré, Domaine Pierre Naigeon), Erik Sørensen (Producteurs Plaimont), Franske Specialiteter (Mère Poulard, Chatillon, A L’olivier, Délices Du Luberon, Maison Papillon, Ducs De Gascogne, Castaing, Connétable, Médicis, Sel De Guérande), Otto Suenson (Rene Meyer, Fernand Engel), Philipson Wine (Bailly-Lapierre, Château La Tour de l ́Evêque, La Chablisienne, Guigal, Château Brégançon), Trørød Vinhandel(Domaine Wehrle, Chateau Virgile, Clos Triguidina, Domaine Victoria), Viniversa (Domaine Potardière, Domaine Félix, Domaine Le Roc, Domaine du Moulin, Domaine Miselle), Bechs (Château Puech-Haut, Chateau Roumanieres, Domaine Fouassier, Felines Jourdan, Chateau Fombrauge), Hansen & Co (Perrier, Vittel, Teisseire, Lorina), Le Gourmand (Ferme des Landes, Marcel Petite, Delouise France, Edmond Fallot, Huilerie Coopérative de Beaucaire, Huilerie Artisanale J. LE BLANC et fils, La Belle-Iloise, Michel Catusse, Fontalbat-Mazars)





Copenhague 2014


« Apéritif is, for me, an event that must be enjoyable and convivial, and that’s what Sopexa was able to create, and a great atmosphere which encourages the public to join us and to consume products.”

MarcPolo, Director, Sydfranske Vine

« The aperitif week is for us a very profitable activity: it allows us to access new restaurants and get people to taste our products, especially to the non-initiated public.»

Ane Cahtrine Schmidt, Brand Manager, Lactalis Danmark

« Apéritif à la française is an alternative way to focus on French gastronomy and renew its public in Danemark. It enables us to target a young public that wishes to discover French products but don’t know where to start.»

Steen Rasmussen, Marketing Director, Holte Vinlager


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Aperitif à la française 2014, København, by Sopexa Danmark

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