The Apéritif à la française is highly anticipated by foreign consumers around the world. A warm, friendly celebration in which lovers of French-style art de vivre and those curious to learn more about it come together to discover a wide range of French foods and drinks, served alongside traditional local fare or used as ingredients in a full menu of local recipes, from the simplest to the most sophisticated.
An international event to promote French companies!
Launched by Sopexa in 2004 and supported by the French Ministry of Food, Agriculture and Forestry, the operation is run in leading capital cities around the world every June.
The Apéritif à la française is an international celebration that puts French companies directly in touch with their professional, consumer and media targets on foreign markets.
The communication and events programme enables partners to showcase their products during kickoff parties at high-profile venues and via promotional events at trend-setting city-centre restaurants, bars and cafés.
In 2013, in honour of its 10th anniversary, the Apéritif à la française will be celebrated in Berlin, Copenhagen, Dubai, Hong-Kong, Milan, Montreal, New-York, Paris, Sao Paulo, Tokyo.