On June 4th, 2009, 35 cities in 21 countries made a date with food lovers the world over!

More than 29,000 people around the globe came together to celebrate the Apéritif à la française!

• Food and beverage industry professionals: partners, distributors, importers, restaurateurs, wholesalers, wine merchants, retailers and more,
• Officials: French embassies, economic missions, and more,

• Journalists: trade and mainstream press,

• Consumers and opinion leaders.

A warm, festive atmosphere in the most unique places (clubs, lounges, hotels, boutiques, embassies, ships and others). A number of special events: contests, games, free samples of partner products, fashion shows, music, dancing and more.