Several levels of partnership are available, and the details of each depend on the local market.
Each Sopexa office taking part in the Apéritif à la française manages the partnerships, organisation and setup of the event. International coordination of the programme is handled in Paris.
Export your products? Let’s have an Apéritif !
The Apéritif à la française, a multi-country, multi-product event, aims to boost awareness of your brands and products under a single banner, whatever the size of your company and business sector.
The Apéritif à la française features a wide range of events designed to reach a broad target audience, including industry professionals, journalists/ key opinion leaders and consumers:
- B-to-B and B-to-C events
- Promotional campaigns at retailers, restaurants, special shops, wine merchants and more
- Operations supported by press relations and media partnerships
By joining the Apéritif, your brands and products will capitalise on a modern, lively, fun event to showcase France’s image and products and be more visible to key players on the local market.
As a partner, you will benefit from a full advertising and promotional campaign, which can be scaled to your level of participation in the various types of events on offer.
