There are several levels of partnership, with conditions varying based on the number of countries chosen and the type of service selected.
Coordination and management of multi-country partnerships for the programme is handled from Paris. Each local Sopexa office organising an Apéritif à la française manages the setup of the event in its country.
10 good reasons to be a partner
The Apéritif à la française, a multi-country, multi-product event, aims to boost awareness of your brands and products under a single banner, whatever the size of your company and business sector.
1. A unifying event based on the image of France
2. Celebrations in 10 leading capital cities
3. A universal concept that can be enjoyed by everyone in cities the world over
4. The values of celebration, togetherness and modern living at the heart of the event
5. An impactful, effective communications campaign to promote your company
6. Engaging, stylishly-staged events that showcase your products to real consumers
7. Dedicated teams in each participating country to better capitalise on local networks
8. Heightened awareness of your brand on foreign markets
9. Direct contact between your products and their target audiences
10. New opportunities for business development
