L'apéritif à la française

Who are we ?

Who are we?


Sopexa

A French marketing and communications group specialized in the food and beverage industry, Sopexa assists its clients in promoting their products, their brands and their know how in France and on export markets.

With an integrated network of 35 local offices in France and in 27 countries worldwide, Sopexa offers companies, trade associations, local authorities and governmental organizations a wide array of key skills ranging from strategic consulting to marketing services.

Thanks to its singular knowledge of the players, products and key international issues in the agriculture and food sector, as well as to its diverse range of promotional activities, Sopexa has been helping French food and beverage products shine on the world marketplace for nearly 50 years.


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A vast programme to promote French products and food culture around the world


As part of the Public Service Delegation mission (Ministry of Food, Agriculture and Fisheries) given to Sopexa in 2008, more than 350 actions are set up every year to support the growth of French agribusiness companies on export markets:

  • French Pavilions at international trade shows and 24-hour Expos
  • Promotional weeks and special events in foreign distribution channels
  • Cooking competition and sommelier competition
  • Training and awareness sessions on French products for foreign food industry professionals and consumers
  • Image and special event campaigns
  • Crisis planning and communication
  • Comparative Food Culture Conferences
  • The Apéritif à la française

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